John D Wells

Just thought I’d jot down some areas of web projects where I feel there could always be more done:

• cross-browser testing
• useful 404 pages
• search results
• customer training of CMS
• usability / user journey testing
• analytics analysis
• post-launch amends

Of course these areas aren’t neglected out of spite or lack of professionalism; the budgets simply don’t allow for it. By the time we tell a client how much it will cost to design and build her bespoke site, she’ll choke on any more unwanted pounds.

I also reckon that we’re not alone here: we all strive to do some amount of the above, but it’s a rare and special job that explicitly wants those boxes thoroughly ticked; 9 times out of 10 it’s just about putting on a pretty face.

Do I sound cynical?